Families compare several homes and take weeks to decide.
- Calls and inquiries with their source
- Intake: mobility, swallowing, who decides
- AI review of every call
sales CRMCare homes · nursing homes · senior livingFamily inquiries and the waitlist, a bed board across all sites, care logged from the nurse's phone and monthly family invoices — in one system. The director sees occupancy and profit for every site.
Why 95sales
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What a care home runs on
Beds, care, families and money are linked: an inquiry becomes a resident, care becomes a charge, a charge becomes a payment.
Families compare several homes and take weeks to decide.
A bed opens up — you need to know who to call first.
How many beds are free right now — without phoning around.
Was the bedridden resident turned at 2 pm? You see it, not hear it.
Monthly rate, care level and extras.
Contract, power of attorney, hospital discharge.
We’ll show the bed board and care plans on a demo built around your home.
Show me →What the CRM does
Pick what hurts most — and see how it works in a care home.
Family charges, payments, site cash desks and profit add up by themselves. Occupancy, break-even and the month forecast on one screen.
Screens are from the real CRM; people and amounts are fictional.
Where money leaks
Families call several homes and decide fast. If the call isn’t logged and the call-back is forgotten, your ads paid for a competitor’s resident. And an unpaid month surfaces two months later.
How it works
Five steps where care homes lose families and money — and how the CRM covers each one.
The team on their phones
The CRM installs on the home screen like an app. A nurse sees her residents and tasks, the front desk sees inquiries and beds, the director sees everything. No more paper care sheets.
For the owner
Occupancy, revenue and profit for each site, with shared costs allocated between them. The planner gathers family call-backs, move-ins, payments and documents for the week — overdue on top.
See it on a sample
Hundreds of transactions sort themselves into categories: income, expenses, profit and margin by month — no Excel, no accountant.
Monthly P&L: expense groups expand into categories, projects, margin
Plan vs actual: a monthly budget by category, overspending visible mid-month
CRM + Finmap or one system
A payment lands in the CRM, then someone copies it into finance and reconciles. See what two services plus double entry really cost — in money and in staff hours.
95sales client reviews
The same 95sales team has run ads, analytics and sales for clinics, SaaS and e-commerce for years. The CRM grew out of that work — here’s what clients say about us.
Verified 95sales contracts on Upwork
See the CRM in action.30 minutes, on your center’s example.
Book a demo →
teamWho builds and rolls out the CRM
The CRM is set up and supported by the people who build it — no call center, no handing you to a junior after you sign.
What’s included
Usually it’s a spreadsheet, a messenger, an accountant and a notebook at the nurse station. Here it’s one CRM where everyone has a role.
Not sure it fits you?Describe your center — we’ll reply in one message how the CRM fits your process.
Describe my center →It all starts with a demo.30 minutes — and you’ll see the CRM on your own center’s example.
Book a demo →
Free, before any contract
Medical data
We built the CRM so it’s hard to leak even from the inside.
Security2FA by role, screen lock, watermark, support access only with your permission.
Activity logWho did what and when — visible to the owner.
Questions about security?
Ask on a demo →Objections
“We run on a notebook and Excel”
A notebook won’t show a free bed at your second site or flag a family’s debt. We move residents and beds over in a day.
“Nurses won’t use it”
A nurse’s phone shows only her residents and a “Done” button. No computer needed.
“We worry about residents’ data”
Diagnoses, relatives’ contacts and the care log are encrypted; access is strictly role-based.
“Our rates and extras are complicated”
Monthly rate, care level I–IV with a price factor, extras and discounts — the invoice calculates itself.
“Rollout will take six months”
One day: sites, beds, rates and resident migration. After that we’re in touch.
What it costs
Start
$99 per month
One clinic or center: the whole CRM, no limits
over 300 calls — $0.08 per call
Pick on the demo →Business
$199 per month
A clinic with a sales team and ads
Everything in Start, plus:
over the limit — $0.06 per call, $0.12 per question
Pick on the demo →Network
$499 per month
A network of centers: network finance and large AI limits
Everything in Business, plus:
over the limit — $0.05 per call, $0.10 per question
Pick on the demo →No annual contracts. Switch plans yourself, from the 1st. AI limit reached — pay per use at the plan rate or pause: your call, with an optional cap. Call limits assume the economy scoring model; the maximum model uses 5 reviews per call.
In every plan
The whole CRM on every plan — no limits on users, patients or transactions; plans differ only in AI limits
Included
One-off, priced upfront
Add-ons
The whole CRM is already in your plan. Add-ons bring extra channels and services on top and work with any plan.
Social inbox
+$39 per month
Instagram Direct, Messenger and comments in one window with your leads.
We connect your Meta accounts during setup.
Fiscal receipts (Ukraine)
+$19 per month
Ukrainian fiscal receipts (PRRO) straight from the CRM cash desk.
Runs on Checkbox; you pay its plan directly.
Reviews
+$29 per month
More ratings on Maps, and you hear about complaints first.
Messages go out via your Viber/SMS, like appointment reminders.
Turn an add-on on or off in CRM settings; it is billed from the 1st together with your plan. Not a fit within the 14-day trial: switch it off and pay nothing.
You pay nothing and owe nothing.
We discuss a subscription only if you want one after the demo. The price is known before you start.
In-depth guide
A care home needs a CRM because its sale takes weeks and its service lasts months, and the two usually live in different notebooks. A relative calls, compares three or four places, talks it over with the family, waits for mom to be discharged from hospital. If the call isn't logged and the callback is forgotten, another care home gets the resident.
After move-in, the second half of the work begins: scheduled care, medications, incidents, the monthly bill, extra charges and the inevitable debts. Generic sales CRMs (Kommo, Pipedrive, HubSpot) don't know what a bed or a care plan is, and clinic software doesn't handle a waitlist or a monthly rate. According to their websites as of October 2026, Ukrainian medical software such as Cliniccards, Doctor Eleks and Helsi doesn't list care homes as a separate segment.
Typical pain points we hear from care home owners:
Every inquiry — a call through Binotel or Ringostat (Ukrainian telephony providers; other systems connect through a generic webhook), a website form, an ad quiz — lands in the lead pipeline with its source. Missed calls are shown separately, and each call is matched to a record by phone number.
The record includes a first-call intake form built for care: age, diagnosis, mobility, swallowing, speech, who makes the decision, budget, who referred them. The admissions coordinator goes through the questions in order and doesn't miss anything, and the director sees who is really ready to move in.
The default pipeline stages follow the family's path: New → Qualification → Consultation → Waiting for a bed → Contract → Admitted → Lost. "Waiting for a bed" is your waitlist: as soon as a bed frees up, you see who to call first. Loss reasons are kept in a list — after a quarter, it's clear whether you're losing families to price, location or lack of beds.
The board shows every site and bed: occupied, waiting for a bed, ready to admit. Admission is done from the lead record — the resident gets a site, a bed, a rate and a care level. On discharge, you record the date and reason: goal achieved, moved to long-term care, transferred to hospital, family's decision, or death. More in bed management, admissions and discharge.
Each resident has their own care plan: repositioning, feeding, fluids, linen change, hygiene, blood pressure and temperature — each with its own interval. The nurse opens the CRM on her phone (a PWA on the home screen; iOS and Android apps are coming soon), sees what's due, and taps "Done." She can log a task after the fact, overdue tasks are highlighted, and vitals go straight into the record.
The same place holds the care log, incidents (a fall, refusing food) and medications. Extra services — say, escorting a resident to a doctor's appointment — are charged right from the Care section and go onto the family's bill.
Charges are built from the monthly rate and a care level from I to IV with a price multiplier, plus extra services and discounts. Payments are applied to a specific resident, and receivables are shown by due date: who's overdue, whose payment is coming up. No more reconciling the accountant's Excel with the front desk's notebook — the debt calculates itself.
Cash is tracked by each site's cash desk and the office's, with transfers between cash desks, cash collections, and cash counts that record discrepancies.
Contract, admission form, hospital discharge summary, passport, power of attorney, data processing consent, receipt — the manager photographs the document with a phone, and the office reviews it and accepts it or leaves a comment. You can mark whether a paper original exists, and documents with an expiry date are tracked.
| Task | Without a CRM | In 95sales CRM |
|---|---|---|
| Family inquiry | Written in the shift notebook | Record with source, intake form and owner |
| Free beds | Call every site | Bed board across all sites |
| Waitlist | None, or in the director's head | "Waiting for a bed" stage in the pipeline |
| Care | Paper sheet, signed at end of day | Phone check-off, overdue tasks visible at once |
| Family bill | Recalculated by hand every month | Rate × care level + extra services |
| Debts | Found out after two months | Receivables by due date, reminder as a task |
| Site profit | Pulled together once a quarter | P&L by site and month-end forecast |
The director sees revenue, expenses, profit, margin, occupancy and break-even point for each site on one screen, plus a month-end forecast. Shared costs (office, advertising, administration) are allocated across sites, so you can see which site actually makes money. More in finance and P&L.
Analytics shows average length of stay (LOS), revenue per available bed (RevPAB), resident lifetime value (LTV), full-capacity potential and loss reasons. If you have sites in different cities, each regional manager sees only their own.
Payroll runs as a pay sheet: base salary + percentage + bonus − deductions, with payslips exported to PDF.
Say a care home has two sites with 40 beds, and on Monday evening the daughter of an elderly man recovering from a stroke calls.
Health data of older people and their relatives' contact details are sensitive information. In 95sales CRM, the resident's diagnosis and relative, as well as the care log, are encrypted with AES-256 using a separate key for each customer. Access is controlled by roles and permissions enforced on the server: a nurse doesn't see finances, and the accountant doesn't see diagnoses. There's 2FA, auto-lock, watermarking, copy blocking and an audit log.
More on operations in our guide to running a care home.
FAQ
One that handles both sales and care: family inquiries, a waitlist, beds, care plans and monthly payments. 95sales CRM was built for exactly this.
Yes. Sites, beds, cash desks and P&L are tracked separately for each site, and the director sees a summary across all of them.
No. The CRM runs on a phone like an app (PWA) with push notifications; checking off care takes one tap.
The rate sets a monthly price and a care level from I to IV with a multiplier; extra services and discounts are added to the charge automatically.
The subscription is monthly with no annual contract: Start — $99, Business — $199, Network — $499 a month. Data migration and telephony setup are one-time fees.
The CRM has online booking, but it's built for scheduled visits and procedures, not for admission to a care home. Family inquiries come in by phone, from the website and from ads, staff handle communication with the family, and there are no bulk messages to relatives.
The CRM interface is available in English, Ukrainian and Russian; each user picks their own language in the profile. This site is available in the same three languages.
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