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95sales CRM vs Medesk

Medesk runs the schedule. 95sales CRM runs the whole clinic

Medesk shows the schedule, not how many calls and leads the clinic lost before booking. 95sales CRM covers the whole path — from lead and call to payment and location profit. Each person sees their part, the owner sees it all.

  • Live in 1 day
  • We migrate from Medesk
  • No annual contracts
  • 30-minute demo
What we
compare
95sales
CRM
Medesk
Leads from site, quizzes and forms✓straight to pipeline✗online booking only
Pipeline with loss reasons✓see where they drop✗appointment tags only
AI listens to every call✓shows who will book✗no
Revenue by ad source✓shows what pays off~Google Analytics only
P&L and cash per location✓P&L, cash, debts~no cash desks or P&L
Care plan for every patient✓for rehab and care✗outpatient only
Built for Ukraine✓UA/RU/EN, Binotel✗UK, EU, LatAm
Medical records and inventory~doctor notes, ICD-10✓EHR, 50+ templates
Online patient booking✓site, link, lab tests✓yes
Pricefrom $99/mo, monthlyFree; Pro $16/mo per 50 visits

Medesk — records and online booking. 95sales CRM — the whole clinic, from first call to location profit.

0 lost every call and lead lands in a record
AI reviews and scores every call
P&L for every center, in real time
Debts visible at once, invoices go out by themselves
Your database medical data encrypted, role-based access
1 day to launch, with your data migrated

Where we win

What 95sales CRM has and Medesk doesn’t

  • Leads arrive on their ownSite, quizzes, ads and calls go straight to the pipeline
  • AI listens to every callSee who is ready to book and where a patient was lost
  • See which ads pay offPayments per source, not clicks
  • Money for every locationP&L, cash desks, patient debts and payroll
  • Treatment by planCourses, procedures and visits — misses show up at once
  • Everyone sees only their partAmounts hidden by role, medical data encrypted

Comparison

Why clinics switch to 95sales CRM

Pick 95sales CRM if

  • Calls slip through, and nobody knows how many patients never booked
  • The front desk promises to call back — and nobody knows if they did
  • Patients skip follow-ups and courses, and you notice too late
  • Money, patient debts and doctor pay are reconciled by hand at month-end
Book a demo →

What Medesk is missing

  • Leads and calls never reach a pipeline — you only see who already booked
  • No AI on calls — you can’t see who the front desk lost
  • Ads only in Google Analytics, and no cash desks or P&L per location
  • Built for the UK, EU and LatAm, not for Ukraine

Try 95sales CRM

Live in 1 day: we move your data and connect Binotel or Ringostat. The import can be undone for 7 days. Keep records in Medesk if you like, and run leads, calls and money in 95sales CRM.

Try it in a demo →

Data on Medesk is from its official website, October 2026. In-depth: Medesk vs 95sales CRM ↓

Who it’s for

Fits your type of center — from day one

No bending your work around the software: patients, care, families and money are already set up for your format.

We’ll show on a demo how it works for your center.

Show me →

What the CRM does

Six jobs the CRM takes off your plate

Pick what hurts most — and see how it’s handled day to day.

Network money — without Excel or an accountant

Income, expenses, patient debts and each center’s profit add up by themselves. You see what the month will bring while it’s still halfway through.

Screens are from the real CRM; people and amounts are fictional.

Where money leaks

A patient calls — and the lead gets lost between shifts

Patients come through calls — their own and their relatives’. If a call isn’t logged in a record, your ads paid for a client who went to a competitor.

How it works

The patient journey — from call to payment

Five steps where centers lose patients and money — and how the CRM covers each one.

  1. 01 Leads arrive on their own Website, Google, Meta and calls — straight into the CRM with the ad source.
  2. 02 AI reviews the call in the record A score, the transcript, what the manager did and missed, the next step.
  3. 03 Admission without paperwork Contract and consents — a phone photo into the record; the office checks, the CRM tracks deadlines.
  4. 04 Care by plan Shift tasks on the nurse’s phone, misses show up at once.
  5. 05 Money without reconciliations Charges, patient payments, debts and each center’s profit.

On the phone

Right on the phone — each role sees its own

The owner sees the money, a manager sees leads and call reviews, a nurse sees her shift. The CRM installs on the home screen like an app, with instant notifications.

OwnerMoney, debts and leads on one screen
ManagerAI scores every call and shows what to improve
NurseShift procedures — one tap to check off

For the owner

The whole network on one screen. The whole week in the planner.

The holding view shows revenue by region and a combined P&L across all centers. The planner gathers patient follow-ups, procedures, payments and documents for the week — overdue on top.

See it on a sample

A bank statement — and the clinic’s P&L is ready

Hundreds of transactions sort themselves into categories: income, expenses, profit and margin by month — no Excel, no accountant.

Monthly P&L: expense groups expand into categories, projects, margin

Plan vs actual: a monthly budget by category, overspending visible mid-month

CRM + Finmap or one system

What two services and double entry really cost

A payment lands in the CRM, then someone copies it into finance and reconciles. See what two services plus double entry really cost — in money and in staff hours.

95sales client reviews

Built by a team 180+ companies trust

The same 95sales team has run ads, analytics and sales for clinics, SaaS and e-commerce for years. The CRM grew out of that work — here’s what clients say about us.

Verified 95sales contracts on Upwork

See the CRM in action.30 minutes, on your center’s example.

Book a demo →
95salesteam

Who builds and rolls out the CRM

The people who build the CRM roll it out.

The CRM is set up and supported by the people who build it — no call center, no handing you to a junior after you sign.

180+verified reviews
4.9average rating on Upwork
  • One person leads your launch — from demo to go-live
  • CRM, ads and analytics — all in-house
  • A shared chat with the people building the CRM
  • A reply within an hour, no ticket queue

What’s included

Leads, care, money and team — in one system.

Usually it’s a spreadsheet, a messenger, an accountant and a notebook at the nurse station. Here it’s one CRM where everyone has a role.

Not sure it fits you?Describe your center — we’ll reply in one message how the CRM fits your process.

Describe my center →

It all starts with a demo.30 minutes — and you’ll see the CRM on your own center’s example.

Book a demo →

Free, before any contract

We’ll show what your center loses without a CRM

Medical data

Patient data lives by its own rules

We built the CRM so it’s hard to leak even from the inside.

  • The clinic’s own database Patients, payments and payroll live in your clinic’s separate database. The platform can’t see your business.
  • AES-256 encryption Diagnoses, relatives, care notes and call recordings are encrypted with the clinic’s key.
  • Role-based access Everyone sees only what their job needs. Sales can’t see a patient after admission.
  • 2FA and audit log Code-based login, activity log, screen lock, sign-out on all devices.

Security2FA by role, screen lock, watermark, support access only with your permission.

Activity logWho did what and when — visible to the owner.

Questions about security?

Ask on a demo →

Objections

What we hear on the first call

“We run on spreadsheets and it works”

A spreadsheet won’t remind you of a procedure or tell you which center is losing money. We move it over in a day.

“Nurses won’t use it”

A nurse’s phone shows only her shift and a “done” button. Training takes 10 minutes.

“We worry about medical data”

Each center has its own database, data is encrypted, access is strictly role-based.

“Rollout will take six months”

One day: database, patient migration, roles. After that we’re in touch every day.

What it costs

Three plans, prices up front

Start

$99 per month

One clinic or center: the whole CRM, no limits

  • Leads from site, ads and calls — into the pipeline
  • Telephony: Binotel, Ringostat, missed calls
  • AI listens to 300 calls a month
  • Patients, booking, courses and care plans
  • SMS/Viber appointment reminders
  • Payments, debts, cash, P&L and payroll
  • Roles, 2FA, encryption, activity log
  • Unlimited users and patients

over 300 calls — $0.08 per call

Pick on the demo →
Most popular

Business

$199 per month

A clinic with a sales team and ads

Everything in Start, plus:

  • Online booking on your site and by link
  • AI listens to 700 calls a month
  • AI assistant: 300 questions about money, leads and patients

over the limit — $0.06 per call, $0.12 per question

Pick on the demo →

Network

$499 per month

A network of centers: network finance and large AI limits

Everything in Business, plus:

  • Network finance: budget vs actual by category
  • Management balance sheet: cash, debts, liabilities
  • Bank statements and Finmap — upload a file
  • AI listens to 1,500 calls a month
  • AI assistant: 1,000 questions
  • The lowest over-limit rates

over the limit — $0.05 per call, $0.10 per question

Pick on the demo →

No annual contracts. Switch plans yourself, from the 1st. AI limit reached — pay per use at the plan rate or pause: your call, with an optional cap. Call limits assume the economy scoring model; the maximum model uses 5 reviews per call.

In every plan

The whole CRM on every plan — no limits on users, patients or transactions; plans differ only in AI limits

Included

  • Leads, calls and AI review
  • Patients, booking and care plans
  • Payments, debts and center finances
  • Team, tasks and payroll
  • Roles, encryption, 2FA, audit log
  • Support and tweaks for your process

One-off, priced upfront

  • Data migration from spreadsheets or another CRM
  • Connecting telephony and your website
  • Setup for a non-standard process

Add-ons

Add them when you need them

The whole CRM is already in your plan. Add-ons bring extra channels and services on top and work with any plan.

First 14 days free
Soon

Social inbox

+$39 per month

Instagram Direct, Messenger and comments in one window with your leads.

  • Reply in Direct and Messenger right from the CRM
  • Instagram and Facebook comments: see what is still unanswered
  • Each conversation is linked to the lead and the ad
  • Response time for every admin

We connect your Meta accounts during setup.

Soon

Fiscal receipts (Ukraine)

+$19 per month

Ukrainian fiscal receipts (PRRO) straight from the CRM cash desk.

  • A receipt is issued when payment is taken
  • The receipt is sent via Viber or email
  • Shifts and Z-reports match the CRM cash desk
  • Refunds and prepayments get receipts too

Runs on Checkbox; you pay its plan directly.

Soon

Reviews

+$29 per month

More ratings on Maps, and you hear about complaints first.

  • After the visit: a “rate your visit” message
  • One-tap link to a Google Maps review
  • A low score goes straight to the manager
  • Google reviews in the CRM, reply from there

Messages go out via your Viber/SMS, like appointment reminders.

Turn an add-on on or off in CRM settings; it is billed from the 1st together with your plan. Not a fit within the 14-day trial: switch it off and pay nothing.

★★★★★ Live in 1 day · a separate database for your center

Demo and estimate for your center — $0.

Demo on your examplepatient journey, care and money — as it would work for you
Included
Loss estimatehow many leads, calls and dollars leak without a CRM
Included
Launch planmigration, roles, telephony — step by step
Included
Trial accesstry the CRM with your team before deciding
Yours
Total for demo and estimatean implementation consultant usually charges $300+
$300 $0

You pay nothing and owe nothing.

We discuss a subscription only if you want one after the demo. The price is known before you start.

In-depth: Medesk vs 95sales CRMfull criteria table, switching, FAQ

What 95sales CRM does that Medesk doesn't

These are things 95sales CRM does out of the box and Medesk does not state publicly.

  • AI review of every call: transcription, booking probability 0–100, front-desk score 1–5, lead temperature, summary, next step, a score for each script step and a red flag for the manager. Data is anonymized before AI. See AI call analysis.
  • Ad attribution without a separate service: the 95sales tracking code remembers which ad brought the visitor (UTM tags, a Google Ads or Meta click), even if they submit the form later, so you see revenue by source, referrer, brand and website. See ad attribution.
  • Leads from every channel, automatically: website forms, Tilda, WordPress, adsquiz and Marquiz quizzes, Google Ads lead forms, Meta via Zapier or Make, and a voice AI assistant on your site, with duplicates matched by phone. See lead capture.
  • Telephony built in: Binotel and Ringostat (Ukrainian telephony providers), others via a generic webhook; calls land in the patient profile by phone number, missed calls are listed separately. See call tracking.
  • A sales pipeline: kanban with loss reasons, a first-call questionnaire, and an archive of the old database that returns a patient to the pipeline when they call again. See lead pipeline.
  • Receivables: charges, partial payments and debts aged by due date, including monthly charges to relatives. See payments and debts.
  • Multi-location finance: P&L for each location, monthly forecast, break-even point and shared cost allocation. See finance and P&L.
  • Inpatient formats: a bed board by site, admissions and discharges with reasons. See beds and admissions.
  • Care plans: one-tap check-offs on a nurse's phone, vitals, a care log, incidents and medications. See care plans.
  • Clinic groups: regions, P&L for each center, a consolidated view of several businesses and a report for the CEO and CFO. See multi-location.
  • An AI assistant: ask about money, debts and leads by text or voice, within the permissions of your role. See AI assistant.
  • Encryption with your own key: AES-256 for diagnoses, relatives' contacts and call transcripts with a separate key per customer, a separate database, roles and access permissions checked on the server. See security.

What is Medesk

Medesk is practice management software with an electronic medical record and CRM tools for working with patients. It's built by Medesk Limited in London, founded in 2008. According to the official website as of October 2026, it's used by more than 15,000 doctors in 50+ countries.

Medesk targets solo doctors and small to mid-size clinics across 50+ specialties. Key features:

  • online booking for patients;
  • medical records with templates;
  • telemedicine;
  • SMS and email to patients;
  • cash desk and payroll;
  • inventory;
  • 80+ reports;
  • Google Calendar and Outlook sync;
  • GDPR compliance.

The website is available in English and Spanish, and the product also has a Russian-language presence (a2is.ru catalog). A mobile app is advertised. Telephony integration is not listed in public sources.

Medesk vs 95sales CRM pricing

Medesk charges by appointment volume, while 95sales CRM has a fixed monthly plan. That's the main difference in approach.

  • Medesk Free: $0, up to 2 users, up to 1,000 patients and 50 appointments per month.
  • Medesk Pro: from $16 per month for every 50 appointments, unlimited users.
  • Medesk trial: 7 days, no credit card required.
  • 95sales CRM: monthly subscription with no annual contracts: Start — $99, Business — $199, Network — $499 a month; the plans differ in AI limits. Data migration, telephony and website connection, and custom setup are paid once, and we quote them before any work starts. There's no free plan.

With Medesk, the price depends on appointment volume: the more patients, the bigger the bill. With 95sales CRM, the price is predictable: it doesn't grow with the number of visits.

Medesk vs 95sales CRM: feature comparison

Criterion95sales CRMMedesk
AI call analysisBooking probability 0–100, front desk score 1–5Not stated publicly
Ad sourcesUTM tags, Google Ads and Meta clicks, original ad source keptNot stated publicly
Leads from all channelsWebsite forms, Tilda, quizzes, Google Ads lead forms, Meta via Zapier/MakeNot stated publicly
TelephonyBinotel and Ringostat (Ukrainian telephony providers), others via a generic webhookNot stated publicly
Lead pipelineKanban, loss reasons, first-call questionnaireNot stated publicly
FinanceP&L by location, cash desks, debts, month forecast, payroll sheetCash desk, payroll, 80+ reports
Beds and care plansYesNot stated publicly
SecurityFlexible roles and permissions, 2FA, audit log, AES-256 per-customer keyGDPR compliance
LanguagesEnglish, Ukrainian and Russian (each user picks their own)Website in English and Spanish
Go-live1 day, migration and setup by our teamNot stated publicly
Type of systemCRM for sales, money and operationsPractice management + medical records + patient CRM
NichesClinics, dental, aesthetic clinics, rehab, care homes, hospices, clinic groupsSolo doctors, small and mid-size clinics, 50+ specialties
Online bookingYes: a website widget and a booking link, with the ad source savedYes
Medical recordsDoctor notes with ICD-10 and templates, not an EHRWith templates
SMS and emailViber and SMS appointment reminders; no campaigns or emailYes
InventoryNoYes
Free plan / trialNo; demoFree; 7-day Pro trial without a card
Mobile appPWA with push notifications; iOS and Android apps coming soonAdvertised

Where 95sales CRM is stronger

95sales CRM is stronger when a clinic sells actively: it pays for ads, handles a lot of calls and tracks money across several locations.

Ad attribution from click to revenue

The tracking code on your website remembers which ad brought the visitor: UTM tags, a Google Ads or Meta click, and the landing page. Leads from forms, quizzes, Tilda and Google Ads lead forms arrive with their source, and analytics shows revenue, average ticket and LTV for each channel, filtered by brand, website and manager.

AI call quality control

Calls from your telephony land in the patient profile, and missed calls are listed separately. AI transcribes and scores every conversation: booking probability, front desk score, script stages, next step. For aesthetic clinics, where booking is the sale, this is a direct way to raise call-to-visit conversion.

The kanban pipeline in 95sales CRM: patients move from new lead to booking and payment, and each card shows the source and the owner. Data is fictional.

Inpatient formats

Rehab centers, care homes and hospices get a bed board by site, admissions and discharges with reasons, a care plan with one-tap check-offs on the nurse's phone, monthly charges to relatives and debt tracking.

Multi-location finance

P&L for each location, shared cost allocation, break-even point, month forecast, cash desks and cash collection. Security includes server-side roles and permissions, 2FA, an activity log and AES-256 encryption of diagnoses and call transcripts.

What Medesk has — and how 95sales CRM handles it

Medesk is an all-in-one tool for a private practice: booking, records, messaging. Here's how a clinic on 95sales CRM handles the same tasks.

  1. Messaging and confirmations. Medesk sends SMS and email to patients. 95sales CRM has online booking through the clinic website and automatic Viber and SMS reminders a day and an hour before the visit. There's no email, no bulk campaigns and no SMS code confirmation. For more ways to cut no-shows, see our guide on patient no-shows.
  2. Templated medical records and telemedicine. 95sales CRM has doctor notes with ICD-10 diagnoses and specialty templates, but it isn't a full EHR and has no telemedicine. If your doctors are used to Medesk, keep the records there.
  3. Inventory. 95sales CRM has no inventory; it can stay in Medesk.
  4. Google Calendar and Outlook sync. We don't offer calendar sync. The Appointments section keeps the schedule by specialist and room and checks for overlaps.
  5. Free plan and trial. 95sales CRM has no free plan. Instead, the price is fixed and doesn't grow with appointment volume, billing is monthly with no annual contract, and launch with data migration takes 1 day. Instead of a trial, we run a demo on your own tasks.
  6. An international product since 2008, in 50+ countries. 95sales CRM works in English, Ukrainian and Russian, and launch with data migration is done by our team.

Can you use Medesk and 95sales CRM together

Yes. 95sales CRM becomes the main system for marketing, the call center and finance, and Medesk can stay on for doctors and records if you want. There's no ready-made integration between them, so decide up front where the schedule lives.

A hypothetical scenario for an aesthetic clinic with two treatment rooms:

  1. Meta and Google ads bring leads and calls into 95sales CRM.
  2. The front desk works the lead, AI scores the call, and the patient books.
  3. The doctor runs the appointment and keeps the record in Medesk, and reminders go out from there.
  4. The owner sees payments and ad ROI in 95sales CRM.

If the clinic is small and automated messages aren't critical, you can run everything in 95sales CRM. The Appointments section keeps the schedule by specialist and room, checks for overlaps, and marking a patient as "Arrived" automatically creates the charge and the doctor's commission.

Data protection: what to check

Medesk states GDPR compliance. Here's how 95sales CRM handles data protection:

  • A separate database for each customer; the database can be moved to the customer's own account.
  • AES-256 encryption with a separate key per customer: diagnoses, relatives' contacts, care log, call transcripts and AI call scores.
  • Flexible roles and permissions, enforced on the server, not just in the interface.
  • 2FA, mandatory for selected roles; a session list and auto-lock after 60 minutes.
  • Watermarks and copy/print blocking on sensitive screens.
  • An activity log, exports included, and a trash bin for deleted items.
  • Call anonymization: names, phone numbers and other personal data are masked before anything is sent to AI.

More on the data security: roles, 2FA, encryption, audit log page.

How to switch from Medesk to 95sales CRM

Our team handles the migration. Launch takes 1 day.

  1. Export patient and contact data to Excel or CSV.
  2. We load the database, mapping columns and checking duplicates by phone number. The import can be undone for 7 days. Old history goes into a searchable archive. More in data import.
  3. We move your price list with prices by location, plus treatment courses with session counters.
  4. We connect telephony, your website and lead forms.
  5. We set up roles, the pipeline and loss reasons, and train your team.

If your doctors already run records, messaging and telemedicine in Medesk, a full switch isn't required: add 95sales CRM for sales, calls and money, and keep Medesk for the clinical side. Our guide how to choose a clinic CRM walks through the decision.

FAQ

What clinics ask

How is 95sales CRM different from Medesk?

Medesk is practice management software with medical records, online booking, messaging and inventory. 95sales CRM is a CRM for leads, ads, calls with AI analysis, debts and P&L, plus beds and care plans.

Does Medesk have a free version?

Yes, according to the vendor's website as of October 2026: Free covers 2 users, 1,000 patients and 50 appointments per month. Pro starts at $16 per month for every 50 appointments.

Does 95sales CRM have online booking and SMS reminders?

Yes. Online booking through a website widget or a booking link is turned on in settings, and each booking goes straight into the schedule with its ad source. Appointment reminders go out automatically by Viber and SMS, a day and an hour before the visit, but there are no SMS or email campaigns and no SMS code confirmation. If you need them, you can keep running them in Medesk alongside 95sales CRM.

What languages are Medesk and 95sales CRM available in?

Medesk's official website is in English and Spanish, and it also has a Russian-language presence through catalogs. The 95sales CRM interface is available in English, Ukrainian and Russian; each user picks their own language in the profile. This site is available in the same three languages.

Is Medesk suitable for a care home or rehab center?

Beds, care plans and inpatient workflows are not listed in Medesk's public information. 95sales CRM has them: a bed board, admissions, discharges and a care plan with a mobile view for nurses.