sales CRMFeaturesAI reviews every sales call. It transcribes the recording, strips out names and phone numbers, scores the rep against your script, and tells you how ready the client is to buy and what to do next.
AI call analysis is an automatic review of every call against the criteria of your sales script. Recordings come in from Ukrainian telephony providers Binotel and Ringostat (other phone systems connect via a generic webhook) and AI handles them in three steps.
AI doesn't make diagnoses, give medical advice or invent facts that were not in the call.
AI fills in the same fields for every call. That makes calls easy to compare with each other and across reps.
| Field | What it means | Why it matters |
|---|---|---|
| Deal probability | 0–100 | Who to call back first |
| Rep score | 1–5 | How well the rep followed the script |
| Temperature | Hot / warm / cold | Priority in the pipeline |
| Call summary | 2–3 sentences | No need to listen to the recording |
| Next step | A concrete action, with a date if one was mentioned | The rep doesn't forget what was agreed |
| Script steps | A 1–5 score and a comment for each criterion | Exactly what was missed |
| Tags | "Urgent", "budget not stated", etc. | Quick filtering |
| Red flag | Rudeness, a complaint, a false promise, the client going to a competitor | The manager steps in right away |
| Caller and patient | The caller's name, who they are to the patient, the patient's name | A "Call +380…" card gets a real name |
AI also fills empty fields on the lead card from the conversation: the questionnaire, description and city. Fields a person filled in by hand are never overwritten. On the lead card, the review shows up as an "AI 85" badge next to the name. In the pipeline, it appears on every card.
Say a man calls a rehab center about his elderly mother after a stroke. The call lasts five minutes. A few minutes after it ends, the review appears on the lead card:
The manager sees that the rep did well on the patient's condition but didn't lock in a next step. This is an illustrative scenario, not real client data.
Scoring criteria are the steps of your script that AI checks in every call, and each company sets its own list. Medical centers get five by default:
An agency would swap them for its own, such as "clarified the task and timeline", "stated the budget", "booked a follow-up call". The scoring criteria are tailored to your script. How to write the script itself is covered in the guide front desk call script.
In Settings you also choose the minimum call length to score (10 to 90 seconds), which calls to score (all of them or only lead calls) and a monthly review limit.
The AI call analysis section has four tabs: Overview, By rep, Calls and Settings.
Leadership sees the whole team. A rep sees only their own calls. Permissions are checked on the server.
How AI helps in a CRM beyond calls is covered in the guide AI in CRM: what actually works.
Personal data from the call never reaches AI: names, phone numbers and other personal data are masked before anything is sent. Transcripts and AI scores are stored in the CRM encrypted with AES-256, with a separate data key for each company. More on data protection: roles, 2FA, encryption and audit log.
You pay nothing and owe nothing.
We discuss a subscription only if you want one after the demo. The price is known before you start.
FAQ
AI transcribes the recording and scores the call against your script's criteria. It gives a 1–5 score for each step and an overall score.
No. Names, phone numbers and other personal data are masked before anything is sent to AI.
Yes, the scoring criteria are tailored to your script.
Russian and Ukrainian.
No. A rep sees only their own calls, and leadership sees the whole team. Permissions are checked on the server.
We store a traffic source marker in your browser so we can tell which ad or link brought an enquiry. Nothing is stored without your consent. Learn more