Dozens a day: not booked on the call, the patient dials the next center.
- Call matched to the patient by number
- Missed calls in a separate list
- AI scores every conversation
sales CRMDiagnostics · ultrasound, MRI, CT · outpatientCalls scored by AI, booking by room and scanner, referring doctors, per-branch price lists and revenue for every site — in one system. Everyone sees only their part.
Why 95sales
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What centers struggle with
Short visits, expensive scanners and outside referring doctors — diagnostics loses money in its own ways. The CRM covers each one.
Dozens a day: not booked on the call, the patient dials the next center.
An empty MRI slot is lost revenue; a double-booking is a scene in the lobby.
Booked, didn’t come — the slot is gone.
Nobody tracks who sends the most and who has stopped.
The same scan costs differently at different sites.
Each branch has its own cash desk, but you need one total.
We’ll show on a demo how it works for your center.
Show me →What the CRM does
Pick what hurts most — and see how it’s handled in diagnostics.
Revenue, expenses, profit and break-even for each branch add up by themselves. Cash desks, card terminals and the bank account in one place, with the month’s forecast visible halfway through.
Screens are from the real CRM; people and amounts are fictional.
Where money leaks
Price and prep calls come in by the dozen. If the front desk didn’t offer a time on the call and nobody called back the missed ones, your ads paid for a competitor’s patient — and the scanner sits with an empty slot.
How it works
Five steps where diagnostic centers lose patients and revenue — and how the CRM covers each one.
For the owner
The director’s view shows revenue, profit and the month’s forecast for each site; the holding view rolls up the network by month. The planner gathers booking confirmations, call-backs and payments for the week — overdue on top.
See it on a sample
Hundreds of transactions sort themselves into categories: income, expenses, profit and margin by month — no Excel, no accountant.
Monthly P&L: expense groups expand into categories, projects, margin
Plan vs actual: a monthly budget by category, overspending visible mid-month
CRM + Finmap or one system
A payment lands in the CRM, then someone copies it into finance and reconciles. See what two services plus double entry really cost — in money and in staff hours.
95sales client reviews
The same 95sales team has run ads, analytics and sales for clinics, SaaS and e-commerce for years. The CRM grew out of that work — here’s what clients say about us.
Verified 95sales contracts on Upwork
See the CRM in action.30 minutes, on your center’s example.
Book a demo →
teamWho builds and rolls out the CRM
The CRM is set up and supported by the people who build it — no call center, no handing you to a junior after you sign.
What’s included
Usually it’s a spreadsheet, a messenger, an accountant and a notebook at the nurse station. Here it’s one CRM where everyone has a role.
Not sure it fits you?Describe your center — we’ll reply in one message how the CRM fits your process.
Describe my center →It all starts with a demo.30 minutes — and you’ll see the CRM on your own center’s example.
Book a demo →
Medical data
We built the CRM so it’s hard to leak even from the inside.
Security2FA by role, screen lock, watermark, support access only with your permission.
Activity logWho did what and when — visible to the owner.
Questions about security?
Ask on a demo →Objections
“We already have an EHR — why a CRM?”
The EHR holds exam reports; the CRM handles calls, booking, referrers and money. They work side by side.
“We need SMS reminders”
They’re built in: a day and an hour before the visit the CRM sends a Viber reminder, and an SMS if Viber doesn’t get through. Your texts, switched on in settings.
“Hundreds of price items can’t be moved”
We load them from Excel or CSV, including OneBox exports. Every branch’s prices live in one catalog.
“The front desk has no time to fill in a CRM”
The call lands in the record by itself, and AI writes the summary and next step. The front desk just marks “Arrived”.
“Rollout will take six months”
One day: price list, data, roles and telephony. After that we’re in touch every day.
What it costs
Start
$99 per month
One clinic or center: the whole CRM, no limits
over 300 calls — $0.08 per call
Pick on the demo →Business
$199 per month
A clinic with a sales team and ads
Everything in Start, plus:
over the limit — $0.06 per call, $0.12 per question
Pick on the demo →Network
$499 per month
A network of centers: network finance and large AI limits
Everything in Business, plus:
over the limit — $0.05 per call, $0.10 per question
Pick on the demo →No annual contracts. Switch plans yourself, from the 1st. AI limit reached — pay per use at the plan rate or pause: your call, with an optional cap. Call limits assume the economy scoring model; the maximum model uses 5 reviews per call.
In every plan
The whole CRM on every plan — no limits on users, patients or transactions; plans differ only in AI limits
Included
One-off, priced upfront
Add-ons
The whole CRM is already in your plan. Add-ons bring extra channels and services on top and work with any plan.
Social inbox
+$39 per month
Instagram Direct, Messenger and comments in one window with your leads.
We connect your Meta accounts during setup.
Fiscal receipts (Ukraine)
+$19 per month
Ukrainian fiscal receipts (PRRO) straight from the CRM cash desk.
Runs on Checkbox; you pay its plan directly.
Reviews
+$29 per month
More ratings on Maps, and you hear about complaints first.
Messages go out via your Viber/SMS, like appointment reminders.
Turn an add-on on or off in CRM settings; it is billed from the 1st together with your plan. Not a fit within the 14-day trial: switch it off and pay nothing.
You pay nothing and owe nothing.
We discuss a subscription only if you want one after the demo. The price is known before you start.
In-depth guide
A diagnostic center differs from a clinic in three ways: visits are short, the scanner is the main asset, and a large share of patients are referred by other doctors. Each of these creates its own leaks.
The CRM connects to Binotel and Ringostat, two Ukrainian telephony providers; other phone systems connect through a generic webhook. Each call is matched to the patient by phone number, and missed calls show up in a separate list. AI transcribes the call, strips out personal data, then scores it: booking likelihood from 0 to 100, a score for each step of the front-desk script, a summary, and the next step. For diagnostics, it's worth adding custom criteria: did the receptionist explain exam prep, and did they offer a specific time instead of "call us back later"? More on phone system integration.
The Appointments section shows the day by specialist or by room. For a diagnostic center, the room view is the one that matters: each ultrasound, MRI or X-ray room is its own column, and the CRM checks for overlaps. Marking a patient "Arrived" creates a charge from that branch's price list and calculates the radiologist's percentage of their services. Patients can also book an exam themselves through a widget on the website or a booking link; busy time is checked on the server. More on appointments and scheduling.
Diagnostic center patients are outpatients: no bed, no long stay. The CRM keeps them separate from inpatients. Their record holds visits, charges, payments, source and documents.
Doctors and clinics that refer patients get their own referrer record in the CRM. It shows how many patients they sent and how much revenue those patients brought. The referrer is set on the lead and on the patient record, so the numbers build up on their own, with no separate spreadsheet.
The service catalog stores sections, units, item codes and a separate price for each branch. You can import the price list from Excel or CSV and export it back, including OneBox exports in cp1251 encoding. Edit the price once and it applies at every site. More on price lists and treatment courses.
| Area | What 95sales CRM does | What stays outside the CRM |
|---|---|---|
| Inbound calls | Matched to the patient, missed calls, AI scoring | One-click outbound calling (no click-to-call) |
| Website and ad leads | Record with source, UTM, phone-number dedup | — |
| Scheduling | By room and specialist, overlap checks, online booking from the website | SMS code confirmation of bookings |
| Visit reminders | Automatic Viber and SMS reminders a day and an hour before; front-desk tasks in the planner | Email to patients, bulk SMS campaigns |
| Referrers | Patients and revenue for each | — |
| Price list | Per-branch prices, Excel import and export | — |
| Exam results | — | Kept in your EHR or imaging software |
| Money | Payments, debts, cash desks, P&L by branch | Fiscal receipts |
Say the center has three rooms — ultrasound, X-ray and MRI — and two receptionists on the phones.
Automatic Viber and SMS reminders go out a day and an hour before the visit if the center turns them on. The rest comes down to front-desk discipline, and the CRM makes that discipline checkable.
More in our guide to patient no-shows.
If the center has several branches, each has its own price list, cash desk and P&L, and shared costs are split between them. The regional manager role sees only their own branches. For chains with several legal entities, there's a holding summary built from monthly totals — see CRM for medical centers and multi-location and holding.
The subscription is monthly, with no annual contract. Plans: Start — $99, Business — $199, Network — $499 a month; they differ in AI limits. It includes leads and sources, calls with AI review, scheduling, price list, referrers, payments and debts, cash desks and P&L, payroll, roles, 2FA, encryption, audit log, support and custom tweaks. One-time items — migrating your price list and database, connecting telephony and your website, non-standard setup — are quoted before work starts. Launch takes one day.
FAQ
Yes, if the center loses patients on the phone or doesn't know which referrers and ad channels drive revenue. The EHR holds exam reports; the CRM handles calls, scheduling, referrers and money.
Yes. The Appointments section shows the day by room, checks for overlaps, and won't let you book the same room twice for the same time.
The CRM has referrer records. You set the referrer on the lead or patient record, and the CRM shows how many patients and how much revenue they brought.
Yes, if the center turns them on: Viber first, SMS as a fallback, a day and an hour before the visit, with the center's own texts. There are no email reminders or bulk campaigns.
No. Results and reports stay in your EHR or imaging software. The CRM can store documents on the patient record — contract, consent, receipt.
Yes. Each service in the catalog has its own price per branch, and the price list imports and exports through Excel.
The CRM interface is available in English, Ukrainian and Russian; each user picks their own language in the profile. This site is available in the same three languages.
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