CRM demo — 30 minutes Demo →
Features

The patient record — everything on one screen

Who the patient is, where they came from, which bed they're in, what care they get, what they owe and which documents are missing. One record instead of five spreadsheets and a folder on a shelf.

  • Updated Oct 11, 2026
  • 5 min read

What is a patient record in a CRM?

A patient record is one page that shows the whole relationship with a person, from the first call to the latest payment. Its job is simple: any staff member understands the situation in a minute, without asking colleagues or opening a spreadsheet.

What a 95sales CRM record includes:

  • Contacts and next of kin — who the patient is, and who decides and pays for them.
  • Site, bed, rate, level of care — levels I–IV, each with its own price multiplier.
  • Diagnosis — stored encrypted.
  • Source and referrer — where the patient came from: ads, website, a hospital or a doctor.
  • Charges, payments, balance — what was billed, what was paid, what's still owed.
  • Documents — contract, acceptance record, ID, consents, each marked as checked.
  • Care plan — for inpatient facilities and care homes.
  • Timeline — calls, inquiries, comments, changes and tasks in chronological order.

How is a patient record different from a lead record?

A lead record is about the sale: the first-call form, pipeline stage, AI call scores and next step. A patient record is about service and money after the person becomes a client. The two are linked. On admission, the lead's history moves to the patient record, and the ad source isn't lost.

Lead recordPatient record
WhenBefore the contractAfter admission or booking
FocusStage, first-call form, calls, AI scoreBed, rate, charges, balance, care
Who uses itIntake managers, salesOffice, nursing staff, finance
What it measuresConversion, deal probabilityRevenue, receivables, LTV, length of stay
Lead record with AI call analysis: deal probability, temperature and next step. After the contract, this history moves to the patient record.

For more on working with leads, see sales pipeline and AI call analysis.

Who sees what in the record?

The record is shared, but everyone sees their own part. 95sales CRM has flexible roles and access permissions, enforced on the server:

  • Nursing staff — care and what they need to work with the patient, with no money.
  • Doctor — only their own appointments and patients, plus a comment after each visit.
  • Nurse on lab trips — only her own trips and how much to collect.
  • Sales — their part, with limits on sensitive data.
  • Office — documents and payments.
  • Finance team — money for all locations, without medical data.
  • CFO and CEO — everything, including money.

Entering isn't seeing: someone who enters payments without finance access sees only their own entries, not other people's amounts.

Restricted psychiatric records are visible only to staff with a separate permission. Every change goes into the audit log. More in data security.

A client record for service businesses

The record works outside healthcare too. For agencies and service companies, it's a client record: contacts, deals, invoices, payments, balance, files and a timeline, with no medical fields. More on CRM for agencies.

How to get started

  1. Export your current patient list to Excel or CSV. Any spreadsheet will do.
  2. Upload it through the importer and match the columns. Duplicates are checked on the server, and you can undo an import within 7 days. If you're moving from another CRM, our team handles it. See data import.
  3. Set up rates, levels of care and sites.
  4. Assign roles: who sees diagnoses, who sees money, who sees only care.
  5. Attach the key documents to each record: the contract and the data processing consent.

Timeline, search and export

The timeline in each record shows everything that happened with the patient in order: calls and their AI analysis, website inquiries, stage changes, comments, tasks, charges and payments. A new hire reads the timeline and understands the history in a couple of minutes, without asking around.

A few more things around the record:

  • ⌘K search — across the whole system: last name, phone, contract number. No need to remember which section to look in.
  • Business (brand) — if you run several businesses in one CRM, each record belongs to its business, and lists filter with a switcher.
  • Referrers — hospitals and doctors who send you patients have their own record: how many patients and how much revenue they brought.
  • Export to Excel and PDF — exports the list on screen, and only within the user's permissions. The export itself is logged in the audit log.
  • Trash — a deleted record isn't gone for good. You can restore it.

The CRM interface is available in English, Ukrainian and Russian. Each user picks their own language, and the data stays shared.

★★★★★ Live in 1 day · a separate database for your center

Demo and estimate for your center — $0.

Demo on your examplepatient journey, care and money — as it would work for you
Included
Loss estimatehow many leads, calls and dollars leak without a CRM
Included
Launch planmigration, roles, telephony — step by step
Included
Trial accesstry the CRM with your team before deciding
Yours
Total for demo and estimatean implementation consultant usually charges $300+
$300 $0

You pay nothing and owe nothing.

We discuss a subscription only if you want one after the demo. The price is known before you start.

FAQ

What clinics ask

What should a patient record in a CRM include?

Contacts and next of kin, the inquiry source, services or a bed with a rate, charges, payments and balance, documents and a history of every event. In 95sales CRM, all of it is on one screen.

Where is the diagnosis stored, and who can see it?

Diagnoses and next-of-kin details are encrypted with AES-256 using a separate key for each client. Only roles with permission can see them.

Can I import my patient list from Excel?

Yes. Import from .xlsx/.csv with column matching and duplicate checks. You can undo an import within 7 days.

Does the patient record replace an EHR?

No. It's a working CRM record for the front desk, doctors and management: doctor notes with ICD-10 codes are kept here, while eHealth, e-prescriptions and official medical forms belong in an EHR.

Can I see where a patient came from?

Yes. Each record shows the ad source and the referrer, such as the hospital or doctor who sent the patient.