CRM demo — 30 minutes Demo →
Features

Budget vs actual: a monthly budget you can track

Set a plan for each expense category, revenue and payroll. The CRM fills in actuals from payments and bank statements and shows where spending is running ahead of the month.

  • Updated Oct 1, 2026
  • 5 min read

What budget vs actual is and why small businesses need it

Budget vs actual (also called plan vs actual or variance analysis) compares planned income and spending with what actually happened in the same period. It answers a simple question: is the business staying within this month's budget, and if not, which category is off?

In most small businesses the budget lives in Excel. The plan is set at the start of the month, and actuals get pulled together at the end, when the money is already gone. In 95sales CRM, actuals build up on their own from client payments, expenses, the payroll sheet and imported bank statements. So you see the variance mid-month, while you can still do something about it.

What the budget vs actual screen shows

The screen covers one month. Expense categories are grouped the same way as in the monthly P&L: a "Marketing" group holds ads and contractors, an "Office" group holds rent and utilities, and so on.

On the screenWhat it tells you
Revenue: plan and actualWhether sales are on track
Expenses: plan and actualTotal spending against budget
ProfitWhat's left at current actuals
Plan for each expense categoryBudget for ads, rent, software and so on
"Salaries (payroll sheet)" rowPlanned payroll against what's been accrued
Variance per rowHow far actual is above or below plan
Progress bar with a "today" markerWhether spending is ahead of the calendar
Number of overspent categoriesHow many rows have already gone over plan

The progress bar is the key signal. If on the 10th your "Advertising" category is 70% spent and only a third of the month has passed, the bar runs past the "today" marker. That's your cue to look into it before month-end, not after.

How to set a monthly budget: 5 steps

  1. Open Money → Budget vs actual and pick a month.
  2. Click "Same as last month" to copy the previous plan, or use the 3-month average option. The CRM averages actual spending for each category, payroll and revenue over the three previous months and rounds to the nearest 100.
  3. Adjust the rows where this month is different: a new ad campaign, a one-off purchase, a seasonal peak.
  4. Set a revenue target. It's one total for the company.
  5. During the month, watch the variances and progress bars. Overspent categories are counted separately.

You don't enter actuals. They come from what's already in the CRM. The more transactions you load, the more accurate they are, which is what bank statement import is for.

Who needs budget vs actual: examples

Clinic or rehab center. Say a private clinic has fixed costs (rent, payroll, software) and variable ones (advertising, supplies from contractors). A plan based on the 3-month average gives a realistic budget, and the "Salaries (payroll sheet)" row shows whether new hires are pushing payroll over plan.

Agency. At a marketing agency, spending on contractors and tools grows with the client list and is easy to lose track of. The project filter shows what was actually spent on a given client or service line, while the overall budget shows whether the company is within limits.

Service business. For a service business, the balance between revenue and costs during the month matters. If revenue is behind plan while costs run on schedule, month-end profit will be lower, and you can see that early.

Filtering by project

A project is a service line, client or location you want to track separately. Projects live in a reference list and are set on transactions, including when you import from Finmap. On the budget screen, the project filter changes only the actuals. The budget itself is company-wide; there's no separate plan per project.

How budget vs actual fits with the P&L and balance sheet

The three reports answer different questions:

  • Monthly P&L: how much the company earned and spent, with profit and profitability.
  • Budget vs actual: are we within this month's budget?
  • Management balance sheet: what the company has today, including cash, client debts and liabilities.

All three use the same transactions and categories, so the numbers match. For the method behind it, see the guide how to run a budget vs actual.

Where budget vs actual is available

Budget vs actual works together with the monthly P&L, the management balance sheet, counterparties and bank statement import. Access is limited to roles with permission to view finance.

★★★★★ Live in 1 day · a separate database for your center

Demo and estimate for your center — $0.

Demo on your examplepatient journey, care and money — as it would work for you
Included
Loss estimatehow many leads, calls and dollars leak without a CRM
Included
Launch planmigration, roles, telephony — step by step
Included
Trial accesstry the CRM with your team before deciding
Yours
Total for demo and estimatean implementation consultant usually charges $300+
$300 $0

You pay nothing and owe nothing.

We discuss a subscription only if you want one after the demo. The price is known before you start.

FAQ

What clinics ask

What is budget vs actual in simple terms?

It's a table that puts planned and actual income and spending for the month side by side, with the variance between them. It shows which categories are over budget.

How do I build a monthly budget quickly in a CRM?

Click "Same as last month" or use the 3-month average option. The CRM fills in the plan, and you adjust individual categories.

Where does the CRM get actual spending from?

From expenses, payments, the payroll sheet and transactions in imported bank statements. You don't enter actuals separately.

Can I set a quarterly or annual budget?

No. Budget vs actual in 95sales CRM is monthly. For the full-year picture of actuals, use the monthly P&L.

Can I track budget vs actual by project or client?

The project filter shows actuals for the selected project, but the budget itself is company-wide.

Which plan includes budget vs actual?

It's in 95sales CRM — we'll show you in a demo.