Appointments, procedures, repeat visits.
- Ad leads with their source
- Patient payments and debts
- Documents and consents
sales CRM95sales CRM vs PabauPabau is a broad UK platform with records, booking, marketing, leads and an optional phone system with AI agents. 95sales CRM goes deeper on the money side — AI review of every call, revenue by ad source, P&L and cash per location — at one fixed price per clinic.
Pabau — a broad suite for aesthetic and medical clinics. 95sales CRM — call quality, ad payback and money per location.
Where we win
Comparison
Live in 1 day: we move your data and connect your website and telephony. The import can be undone for 7 days. Keep records, prescriptions and campaigns in Pabau if you like, and run call control, ad payback and money in 95sales CRM.
Try it in a demo →Data on Pabau is from its official website, October 2026. In-depth: Pabau vs 95sales CRM ↓
Who it’s for
No bending your work around the software: patients, care, families and money are already set up for your format.
Appointments, procedures, repeat visits.
Multi-visit treatment, staged payments.
High patient flow, short cycle.
2–6 week programs, the family decides.
Long stays, the family pays monthly.
24/7 care that needs discretion.
Several centers, shared money and staff.
We’ll show on a demo how it works for your center.
Show me →What the CRM does
Pick what hurts most — and see how it’s handled day to day.
Income, expenses, patient debts and each center’s profit add up by themselves. You see what the month will bring while it’s still halfway through.
Screens are from the real CRM; people and amounts are fictional.
Where money leaks
Patients come through calls — their own and their relatives’. If a call isn’t logged in a record, your ads paid for a client who went to a competitor.
How it works
Five steps where centers lose patients and money — and how the CRM covers each one.
On the phone
The owner sees the money, a manager sees leads and call reviews, a nurse sees her shift. The CRM installs on the home screen like an app, with instant notifications.
For the owner
The holding view shows revenue by region and a combined P&L across all centers. The planner gathers patient follow-ups, procedures, payments and documents for the week — overdue on top.
See it on a sample
Hundreds of transactions sort themselves into categories: income, expenses, profit and margin by month — no Excel, no accountant.
Monthly P&L: expense groups expand into categories, projects, margin
Plan vs actual: a monthly budget by category, overspending visible mid-month
CRM + Finmap or one system
A payment lands in the CRM, then someone copies it into finance and reconciles. See what two services plus double entry really cost — in money and in staff hours.
95sales client reviews
The same 95sales team has run ads, analytics and sales for clinics, SaaS and e-commerce for years. The CRM grew out of that work — here’s what clients say about us.
Verified 95sales contracts on Upwork
See the CRM in action.30 minutes, on your center’s example.
Book a demo →
teamWho builds and rolls out the CRM
The CRM is set up and supported by the people who build it — no call center, no handing you to a junior after you sign.
What’s included
Usually it’s a spreadsheet, a messenger, an accountant and a notebook at the nurse station. Here it’s one CRM where everyone has a role.
Not sure it fits you?Describe your center — we’ll reply in one message how the CRM fits your process.
Describe my center →It all starts with a demo.30 minutes — and you’ll see the CRM on your own center’s example.
Book a demo →
Medical data
We built the CRM so it’s hard to leak even from the inside.
Security2FA by role, screen lock, watermark, support access only with your permission.
Activity logWho did what and when — visible to the owner.
Questions about security?
Ask on a demo →Objections
“We run on spreadsheets and it works”
A spreadsheet won’t remind you of a procedure or tell you which center is losing money. We move it over in a day.
“Nurses won’t use it”
A nurse’s phone shows only her shift and a “done” button. Training takes 10 minutes.
“We worry about medical data”
Each center has its own database, data is encrypted, access is strictly role-based.
“Rollout will take six months”
One day: database, patient migration, roles. After that we’re in touch every day.
What it costs
Start
$99 per month
One clinic or center: the whole CRM, no limits
over 300 calls — $0.08 per call
Pick on the demo →Business
$199 per month
A clinic with a sales team and ads
Everything in Start, plus:
over the limit — $0.06 per call, $0.12 per question
Pick on the demo →Network
$499 per month
A network of centers: network finance and large AI limits
Everything in Business, plus:
over the limit — $0.05 per call, $0.10 per question
Pick on the demo →No annual contracts. Switch plans yourself, from the 1st. AI limit reached — pay per use at the plan rate or pause: your call, with an optional cap. Call limits assume the economy scoring model; the maximum model uses 5 reviews per call.
In every plan
The whole CRM on every plan — no limits on users, patients or transactions; plans differ only in AI limits
Included
One-off, priced upfront
Add-ons
The whole CRM is already in your plan. Add-ons bring extra channels and services on top and work with any plan.
Social inbox
+$39 per month
Instagram Direct, Messenger and comments in one window with your leads.
We connect your Meta accounts during setup.
Fiscal receipts (Ukraine)
+$19 per month
Ukrainian fiscal receipts (PRRO) straight from the CRM cash desk.
Runs on Checkbox; you pay its plan directly.
Reviews
+$29 per month
More ratings on Maps, and you hear about complaints first.
Messages go out via your Viber/SMS, like appointment reminders.
Turn an add-on on or off in CRM settings; it is billed from the 1st together with your plan. Not a fit within the 14-day trial: switch it off and pay nothing.
You pay nothing and owe nothing.
We discuss a subscription only if you want one after the demo. The price is known before you start.
Pabau is clinic management software built in the UK. Its pricing page says 4,000+ practices use it daily and that all plans differ only by the number of users, not by features. As of October 2026, the core platform includes:
Optional add-ons: Marketing Plus, Care Plus, Insights Plus and Engage Plus — WhatsApp, Facebook and Instagram Messenger, a cloud phone system with call menus, voicemail transcription, click-to-call and a number per location, and AI agents (receptionist, finance, marketing, sales). Engage Plus is priced per location; messages and AI call minutes use Pabau credits.
On security, Pabau says its application data is hosted on DigitalOcean in London, files are stored on AWS in London, US hosting is available on request, and its feature list includes "HIPAA compliant" (security page).
Pabau is one of the most complete clinic suites on the UK market, especially for aesthetic clinics. If you want records, marketing and messaging in one vendor, it's a serious option.
Both products have leads and a pipeline. The difference is what happens on the phone and with the money.
| Criterion | 95sales CRM | Pabau |
|---|---|---|
| Type of system | CRM for sales, calls, money and operations | All-in-one clinic platform: records, booking, marketing, POS |
| Leads and pipeline | Kanban, loss reasons, first-call questionnaire, archive | Leads, pipeline, activities, marketing sources |
| Lead capture | Forms, quizzes, Google Ads and Meta lead forms, voice AI on site | Web chat, shared inbox; Messenger and WhatsApp in Engage Plus |
| Telephony | Binotel and Ringostat, plus a generic webhook | Cloud phone system in Engage Plus |
| AI on calls | Every call transcribed and scored, administrator rated 1–5 | AI receptionist (voice and chat) in Engage Plus |
| Ad attribution | UTM tags, Google Ads and Meta clicks, revenue per source | Marketing sources and channels |
| Finance | P&L per location, cash desks, debts, payroll | Quotes, invoices, payments, POS, inventory |
| Multi-location | Any plan, P&L per site and group roll-up | Enterprise plan (16+ users) |
| Clinical | Doctor notes with ICD-10, not an EHR | Records, ePrescribe, labs, video consultations |
| Marketing | Lead webhooks; SMS and Viber appointment reminders | Email campaigns, loyalty, vouchers, reviews |
| Compliance statements | GDPR principles, AES-256 with a key per customer; no HIPAA claim | HIPAA compliant (feature list); London hosting |
| Pricing model | Per clinic, unlimited users | Per user and location, depends on country |
| Go-live | 1 day, our team migrates the data | Demo, then onboarding |
Pabau prices by users, location and country; 95sales CRM has a fixed monthly plan per clinic.
For a solo practitioner, Pabau starts lower. For a growing team, 95sales CRM's price doesn't change as you add users.
An AI receptionist helps when nobody picks up. But most lost patients are lost on calls that were answered: no price anchor, no booking offered, no follow-up. 95sales CRM scores each call and shows the manager which ones to review. Our guide on missed calls covers the other half.
A "marketing source" tells you where the lead said they came from. 95sales CRM keeps the actual click and campaign, so analytics shows revenue and LTV per campaign, brand and website.
P&L, cash, debts and payroll per location are on every plan, and a clinic group sees a roll-up of all its businesses. Read more on clinic groups.
Yes, though for many clinics one of them will be the main system. There is no ready-made integration; the phone number links patient records.
A hypothetical scenario for an aesthetic clinic with three sites:
Our team handles the migration; launch takes 1 day.
Compare more options in the best CRM for clinics in 2026.
FAQ
For call quality, ad payback and money per location — yes. For records, ePrescribe, campaigns and inventory, Pabau is broader. Some clinics use both, with the phone number as the link.
Pabau's pricing page says pricing starts at $62 a month for one user; the final price depends on country, users and location, and larger plans are quoted on a demo (October 2026).
Yes. Pabau lists leads, pipeline and marketing sources in its core platform, and a cloud phone system with AI agents in the Engage Plus add-on.
AI review and scoring of every call your team handles, revenue per ad click and campaign, and P&L, cash and payroll per location on every plan, at a fixed price per clinic.
95sales CRM does not claim HIPAA compliance. It follows GDPR principles: a separate database per customer, AES-256 encryption with a separate key, server-side roles, 2FA and an activity log.
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